COW — Croton, Nivada S.A.
| ID | 52 |
|---|---|
| Code | COW |
| Resume | Croton, Nivada S.A. |
| Manufacturers | Nivada |
| Active Period | 1936–1971 |
| Description | Croton Watch Co. Inc. (New York, founded 1878) used code COW to import Nivada Grenchen watches under a distribution agreement struck around 1939, possibly first discussed at the 1939 New York World's Fair. US-market Nivada watches were sold as 'Croton Nivada', 'Croton Nivada Grenchen', or plain 'Croton'; COW is found stamped directly into the movement. The partnership survived an early legal challenge by Movado, which sought to block the Nivada name in the US market. |
| Created At | May 15, 2026 |
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