BZM — J.C. Penney Towncraft, Basis Watch, E. Vuillemier S.A.

ID47
CodeBZM
ResumeJ.C. Penney Towncraft, Basis Watch, E. Vuillemier S.A.
Manufacturers(not set)
Active Period1936–1971
DescriptionJ.C. Penney's Towncraft was a private-label watch brand registered 10 April 1958 (use claimed from 1927), sold exclusively through JCPenney stores with Swiss movements.

Basis Watch and E. Vuillemier SA (La Chaux-de-Fonds) were the Swiss suppliers sharing this code.
Created AtMay 15, 2026
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